THE RISE OF EMOTIONAL WEALTH IN GEN Z

The Rise of Emotional Wealth in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: earn steadily, save strongly, buy a home, and prepare for retired life. But Gen Z is approaching money with a fresh viewpoint. As opposed to focusing solely on long-term buildup, this generation is focusing on equilibrium, well-being, an

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